Our Story

Our journey began in 2009 when the designer experienced life in Dubai. In her new surroundings she absorbed the variety of cultures and cosmopolitain flair, which shaped the path into her ethnic twist on deigns. 

Fast-forward to 2022, the designers daughter stepped in and transformed AGATAH into a Mother-Daughter brand with the mission of a fresh insight into an ageless concept.

We translate art into timeless wearable pieces with the desire of embracing women’s inner power, confidence and beautiful nature, regardless of age, body shape and personality. 

AGATAH designs have their own unique energy, combining a bohemian with easy-chic style by incorporating elements of ethnic art into contemporary designs.

We create with respect to Mother Earth, a new step toward sustainability and zero-waste design. Since 2015 the evolution of the brand into the sustainable path is reflected through the choice of up-cycled and eco fabrics as well as respectful manufacturers.


Selma Hadžić & Agata B. Hadžić